Influencer Pitch Letter
I created an influencer pitch to secure attendance at an exclusive event revealing an innovative home sound system. The pitch is directed towards a lifestyle/home entertainment influencer and emphasizes the event's exclusivity.
It is written to propose a clear partnership, an attention-grabbing headline, excitement, engagement and overall buzz around the product launch.
I am John Karkavanidis, an Account Executive for BMG Communications. We @BMGCOMMS would like to invite you a one-of-a-kind, immersive experience that redefines home entertainment.
As an immerging voice in the movie review niche with honest and insightful reviews. You are a perfect fit to help us showcase the revolutionary Le Cinéma Gen. 1. Your followers trust your voice, and this exclusive opportunity aligns perfectly with your passion for cinema.
Imagine stepping into a private movie-themed room at the Hamilton Convention Centre, surrounded by gourmet food, beverages, and the ultimate cinematic setup. You’ll enjoy a tailored viewing experience for you and four guests with a choice of films like Adrift– designed to showcase how Le Cinéma Gen. 1 amplifies emotion through immersive sound design.
This exclusive event will fill up quickly. Please confirm your attendance by November 21, 2024, so we can secure your spot and share further details.
I look forward to helping you share this exclusive and exciting event with your community. Warm regards,
John Karkavandis
Account Executive, BMG Communications
(905) 123-4567
©️BMG Communications
Social Media Content Calendar
I developed a social media campaign for a new business, researching the target audience to determine three platforms and the best month to run the campaign.
In phase two, I built a one-month social media calendar with daily, non-repeating posts, such as themed posts, contests, influencer collaborations, and brand stories, to keep things consistent and drive maximum engagement.
Additionally, with January marking the peak of cold and flu season, the PPP's blend of flavoured probiotics, collagen, and essential vitamins provides extra immune support, something every mom can appreciate.
To effectively reach our target audience, who are women at the tail end of Gen Z (24-26) and the first half of millennials (27-36), we'll focus on three key platforms:
It is the primary platform for using its networking and community features, such as connecting with family or joining niche mom groups.
Linked to and associated with Facebook, but a better platform to engage with younger moms and is better at utilizing and capitalizing on stories and posts.
The go-to place for tutorials and long-form personal interest videos. It is perfect for advertising without "advertising" and posting longer-form content to help build an authoritative brand voice.
The hashtags we will use to help keep track of content and to grow brand awareness:
Sundays are dedicated to "recharging" – to help mothers ready their mindset for the busy week. Mondays are dedicated to "Motivation"– These posts help to motivate mothers as they get back into the groove of their week. Helping mothers get motivated for the busy week ahead. Friday's post will feature company employees or influencers using the PPP and highlight a key benefit of the product. On Saturdays, we'll share "relatable memes" to help relate to moms' busy week and start the weekend off with a laugh.
Post to Facebook and Instagram feeds from Sara and Megan sharing their 2025 New Year's health/Nutrition goals and asking moms what their health/nutrition goals are for 2025. Include a photo for Facebook with the post and story for the Facebook story and Instagram post/reel.
Post a “Did You Know?” about the power and benefits of probiotics, with either Sara or Megan sharing a fun fact quickly explaining the benefits of probiotics and how the PPP supports digestive and gut health.
For #FeatureFriday, we will highlight a mom from the PPP community about her new year's goals (a throwback to Wednesday's post) and encourage other moms to share through a reel. For FB, we can recycle the reel but also do a small most with the mom holding the PPP and encouraging other moms to share.
Post a MEME that reflects the struggles of a mom’s busy day.
Post a 2 to 4-minute HQ video featuring an expert psychologist on how moms can reset their minds for the busy week ahead. To help push moms from the other social channels, post a short clip from the full video and a description with a link.
Sara or Megan share an IG post and reel about believing in oneself, sharing a quick story about their journey in motherhood and how important self-care is in that journey (while drinking a PPP).
Sara or Megan share a quick tip about collagen, how it is a game-changer, and why it matters from its benefits for skin to joints, and how the PPP provides these benefits.
Have a micro-influencer in a fun way. Ask their community what kind of snacker they are, related to the PPP, and re-posted/shared through FB and IG.
Have a carousel post on IG with each image sharing a quick tip related to a health fact about the PPP. For Facebook, have an image of the PPP with the post listing 3-5 tips related to health facts about the PPP.
Highlight an employee (who is also a mom) from the PPP team. Have her share what she loves about the PPP and how she enjoys its benefits throughout the week.
Post a MEME for the moms to relate to their kid(s) being a ‘wild child.’
A 2 to 4-minute HQ video gives busy moms tips about "planning their week like a pro!" A micro-influencer with expertise in time management can do this.
Sara or Megan share an IG reel about resilience, encouraging moms through a personal story about their journey in motherhood and how it’s important to “get back up” when life knocks you down (while drinking a PPP.)
Post a picture of the PPP team and ask our community members about their experience with the PPP (to garner feedback about the product).
A behind-the-scenes IG Reel at our process facility shows our community how we make our product and the quality of our ingredients.
Post an “on the go” meal that is easy and nutritious for the family and pairs nicely with the PPP!
Feature a busy influencer mom who will share her story and how she has made PPP a part of her health routine.
Post a MEME related to messy children and the never-ending cycle of cleaning.
A 5-minute video on tips to declutter and build better habits–clips for IG and FB to post and link to YT.
Sara or Megan sharing about self-confidence with a relatable personal story about their journey from low confidence to self-confidence to encourage mothers to be bold! (while drinking a PPP).
Share a family activity idea, like a family hike or outing, through a picture post– “Don’t forget your PPP!”
On IG, share one or a few before-and-after stories from the community in a reel or carousel post. On FB, share some customer testimonials.
On IG and FB do a teaser for a giveaway.
On IG and FB, show the giveaway prize and instructions on how to register. The giveaway will include a week’s worth of PPPs and some PPP-branded swag, like a tee shirt, mixing bottle, and tote.
Share a relatable MEME about food cheat days (we all got ‘em.)
2 to 4-minute HQ video on how to stay energized all week in 3 simple ways by an expert in health and wellness. With IG and FB posts that share clips and links to the full video on YT.
Sara and Megan share a related and personal story about persistence and keeping on track, encouraging moms to keep moving forward! (While drinking a PPP.)
Highlight protein's importance in a busy mom's life and how the PPP can promote their health goals.
Have an influencer mom engage with our community through an IG reel, asking to “show us your best on-the-go mom” moments.
On all social channels, highlight the winner of the PPP giveaway.
Highlight new moms who have joined the PPP brand, sharing and reposting their stories on all social channels.
Develop a Blog - Example One
As part of this project, I developed and maintained a blog, selected a platform, designed its layout, and regularly published content throughout the semester.
Each post explored different tones and formats—from reviews to instructional pieces—while maintaining a consistent brand voice to engage the target audience.
First AI will imitate man, then man will imitate AI: The problem with social media
By John Karkavanidis
The problem with social media content
We are currently in the era of “personal brands”. Where people share their ‘expertise’, which is really a regurgitation of what AI spat out at their prompt. Recycled and reposted. This is becoming a problem because the more AI is trained on original content, the more unoriginal content it produces. Which encourages unoriginal people to post content that sounds original yet isn’t.
I came across this issue when I wanted to update my cover letter, and thought I’d use an ‘expert’s’ template as a boilerplate. When I finished writing my cover letter, I pasted it into Grammarly, fixed up my grammar and spelling and clicked “check for plagiarism and AI content. To my surprise, it was 0% plagiarized (why would it be, the cover letter is based on my experience), but 100% written by AI. How can that be? Well, turns out the expert’s post I was using as a template was completely generated by AI.
Some context
The relationship between art and life is traced back to ancient Greece. Those who study classical text, will be familiar with works from Plato–specifically ‘The Republic’ which viewed art as an imitation of reality. Which Plato viewed with skepticism and a step removed from the truth. Aristotle, on the other hand, talk about a similar idea through ‘Poetics’. He saw art as a way for us to learn and express truths about life.
First AI will imitate man
AI is trained using content created by man. With AI pulling from a knowledge base of pre-conceived ideation, it can only then output content that man would create or can think of (even if we do not think at as rapid a pace). Therefore, AI is imitating what man does.
Then man will imitate AI
Now we have “experts” who create content and disseminate information created by AI but passed off as if it is original content. The problem with this, is that the individual who is prompting AI is no longer creating from their own mind, but from artificial thought. Thus, man has gone from a creative independent thinker to an uncreative hack.
All this to say…
There is a fine line between selling remedies that work and selling snake-oils to ignorant folk like me.
Develop a Blog - Example Two
As part of this project, I developed and maintained a blog, selected a platform, designed its layout, and regularly published content throughout the semester.
Each post explored different tones and formats—from reviews to instructional pieces—while maintaining a consistent brand voice to engage the target audience.
Standardizing Visual Communication in Canadian Hospitals
By John Karkavanidis
The most important aspect of visual communication is consistency.
The most important aspect of written communication is simplicity.
The most important aspect of verbal communication is clarity.
How do we begin?
When we consider and utilize these aspects of communication synchronously, there is a lesser chance of miscommunication–albeit–there will always be someone who needs help understanding something regardless. Communicating complex information to a diverse audience is an ever-evolving practice. Yet, clear, simple and consistent communication eludes most hospital communications. The opportunities and challenges of standardizing visual communication in Canadian hospitals must utilize effective PR and efficient graphic design.
What’s the opportunity?
One primary opportunity in standardizing graphic design across Canadian hospitals is creating and sharing a standardized hub of resources and templates. Collaborating to develop universally understood symbols and icons for healthcare-related information could help achieve a cost-effective and efficient way for hospitals to communicate with their target demographics.
It can’t be that easy.
However, balancing standardization and uniqueness poses a significant challenge. While standardized elements can ensure clarity, simplicity and consistency, a degree of uniqueness is essential for individual hospital brands to adapt to the specific needs of their local communities, as no two communities are the same. The greatest challenge here is these hospital networks’ external and internal siloing.
Oh, but it can.
Establishing standard and comprehensive visual communication guidelines is paramount in addressing these challenges and outlining standardized elements such as fonts, colours, iconography, illustration and photography that represent the communities they serve while allowing for flexibility and customization for individual hospitals and their networks.
This would be the only way to get hospitals on board with creating a centralized repository of visual communication resources, including templates for common materials used in a hospital setting. Like brochures, signs, posters, infographics and digital communication, it will create an efficient and cost-effective resource for hospitals with tight budgets and limited access to graphic designers.
Where do we go from here?
Standardizing graphic design in Canadian hospitals requires a balance between consistency and adaptability, and the willingness of healthcare networks to keep an open communication channel between them and municipal governments can contribute to a standardized visual communication strategy across Canadian hospitals.
As Canada’s healthcare system continues to evolve, addressing the unique challenges of visual communication is essential for ensuring clear, simple, consistent communication in hospitals nationwide.