Covid-19 pandemic response

Project: Covid-19 pandemic response
Category: Branding, Print, Digital
Date: March 2020-2022

With the unprecedented nature of COVID-19, there was a lot of iterative design to distinguish and align collateral to the corporate brand. What made the situation unique was creating collateral quickly and often without much research, leading to constant iteration. By limiting color and imagery, we made it easier to differentiate COVID-19 collateral from the corporate brand, all while incorporating elements from the brand.