Covid-19 pandemic response

Project: Covid-19 pandemic response
Category: Branding, Print, Digital
Date: March 2020-2022

With the unprecedented nature of COVID-19, there was a lot of iterative design to distinguish and align collateral to the corporate brand. What made the situation unique was creating collateral quickly and often without much research, leading to constant iteration. By limiting color and imagery, we made it easier to differentiate COVID-19 collateral from the corporate brand, all while incorporating elements from the brand.

Photo of exterior covid-19 signage

Iconography

The icons quickly convey the theme or idea, making them easily understandable for patients, visitors, staff, and the broader community. This set includes dozens of icons.
image of icon example image of icon examples

Modular grid

Utilizing a modular grid helped assimilate the content (text and icons) of the posters in an efficient, orderly and simplistic way. The spatial divisions allow the pieces to work with long and short texts.
image of poster example poster examples poster examples
image of screen display image of multiple screen examples
photo of testing centre photo of vaccine centre photo of inside vaccine centre